Insights

If you are a startup fundraising or thinking about it, head over to www.intothenext.com/insights as we dive into WHY fundraising may not solve your startup problem. Alejandra Santos is a seasoned entrepreneur, consultant, business advisor, founder, and overall your fractional partner for business success. Alejandra has devoted her 16+ years to supporting founders and business owners in building scalable and valuable businesses. You can find her at the beach or mountains with her two pups when she is not working with her beloved clients, producing content, or hosting her podcast. You can find Alejandra Santos: www.linkedin.com/in/aalejandrasantos www.intothenext.com www.theeducatedceo.com www.instagraam/thealejandrasantos www.thealejandrasantos.com

If you are a startup fundraising or thinking about it, head over to www.intothenext.com/insights as we dive into WHY fundraising may not solve your startup problem. Alejandra Santos is a seasoned entrepreneur, consultant, business advisor, founder, and overall your fractional partner for business success. Alejandra has devoted her 16+ years to supporting founders and business owners in building scalable and valuable businesses. You can find her at the beach or mountains with her two pups when she is not working with her beloved clients, producing content, or hosting her podcast. You can find Alejandra Santos: www.linkedin.com/in/aalejandrasantos www.intothenext.com www.theeducatedceo.com www.instagraam/thealejandrasantos www.thealejandrasantos.com

If you are a startup or small—to—medium—sized business owner, whether starting out, scaling your business, or navigating economic uncertainty, head to www.intothenext.com/insights as we explore how Nike and Skims' collab has been a survival strategy to put Nike back on the map of a new audience. Alejandra Santos is a seasoned entrepreneur, consultant, business advisor, founder, and overall your fractional partner for business success. Alejandra has devoted her 16+ years to supporting founders and business owners in building scalable and valuable businesses. You can find her at the beach or mountains with her two pups when she is not working with her beloved clients, producing content, or hosting her podcast. You can find Alejandra Santos: www.linkedin.com/in/aalejandrasantos www.intothenext.com www.theeducatedceo.com www.instagraam/thealejandrasantos www.thealejandrasantos.com

​In this episode, we sit down with Sofia Castillo, a Guatemalan innovator and entrepreneur recognized as one of Forbes' Top 100 Powerful Women in Central America. Sofia shares her journey from founding her first tech startup without knowing exits were possible to her current venture, core-code.io, a technological talent accelerator empowering Central American youth to launch careers in technology. We delve into her experiences building tech in Silicon Valley, her commitment to regional development, and her role as a woman leader supporting Guatemala's growth.